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She retains an involvement in Not On The High Street but has ceded day-to-day control to a CEO in order to channel her passion into her new venture, Holly & Co (holly.co).An online portal (not a dedicated shopping site, though it does hold some stock), with a shop in Southwest London, this was set up last year to encourage, mentor and inspire craftspeople to follow their dreams through workshops, advice and networking.I’m so happy that I made it happen.window and thought ‘how cool it would be to personalise it by putting words on it’.

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I work longer hours than I ever did before, as every piece is etched by hand, but as it’s my own business I don’t mind.At the beginning, I had no idea how to sandblast – shooting sand at glass at high velocity to etch the words – but I taught myself how to do it very quickly.‘I want to help these small businesses – the dreamers, dabblers and doers – rewrite the rule book.It’s an exciting opportunity for them because they aren’t restricted by the structures that big businesses impose.No one wants to have the same Zara bowl as everyone else – something unique from an independent maker becomes a talking point.

Millennials look to social media for inspiration, and this has led to lots of sales.After sparking a retail revolution with curated shopping site Not On The High Street, HOLLY TUCKER has turned her attention to encouraging craftspeople to showcase and sell their pieces on social media Once seen as the enemy of small business, the internet has shown itself also to be a surprising force for good in retail.This is due in no small part to one woman: Holly Tucker, who set up Not On The High Street with her friend and co-founder Sophie Cornish in 2006 as a curated shopping site with the aim of offering buyers more unusual wares, handcrafted in Britain.I was used to advertising, where people pay thousands of pounds to have their products marketed.When I started my business, I couldn’t believe how – through sites such as Instagram and Facebook – I was able to promote my products for free to customers from York to New York, Austria to Australia.One year after celebrating its tenth anniversary, the site is now one of the biggest online marketplaces in the world for small businesses, representing some 5,000 of them, and last year its transactions amounted to £158 million.