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Have an Affair." to "Find your moment," and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.Unlike or e Harmony, Ashley Madison's business model is based on credits rather than monthly subscriptions.If you are looking for a quick fix, this is the site for you.

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The release included data from customers who had previously paid a fee to Ashley Madison to supposedly have their data deleted.In the same month, the company changed its signature tagline from "Life is Short.It was founded in 2002 by Darren Morgenstern, with the slogan: "Life is short.Have an affair." The company received attention on July 15, 2015, after hackers stole all of its customer data—including emails, names, home addresses, sexual fantasies and credit card information—and threatened to post the data online if Ashley Madison and fellow Avid Life Media site Established were not permanently closed.In other words, if you are looking for a long-term relationship, Date Hook Up probably isn’t the dating site for you.

You can upload as many as 24 profile photos, probably because those who are interested in a “hook up” are more interested in how a person looks than what they have to say in their profile description.

By July 22, the first set of customer names were released by hackers, with all of the user data released on August 18, 2015.

More data (including some of the CEO's emails) was released on August 20, 2015.

If you do not contact a match on the list OK Cupid won’t send out new matches for seven days.

Like I said, level of activity is directly related to the success of finding a match on OK Cupid.

More » Date Hook Up is competitive with OK Cupid due to the fact that it appeals to younger singles and college students.